Most important crisp and savoury snack features to consumers in the UK 2013

The statistic shows the results of a survey asking consumers what features are important to them when purchasing crisps and savoury snacks in the United Kingdom (UK). Of respondents, 67 percent rated price as a key factor, with high quality (34 percent) and new flavours (24 percent) ranking second and third most important. Fat, salt and calorie content were also important features for around a fifth of shoppers.