Private label/brand share of laundry detergent purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of laundry products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought laundry products were asked to indicate which type they bought most regularly. Of respondents, 55 percent tended to buy premium or standard named brands, while 42 percent bought some form of own label product.