Private label/brand share of oral care purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of oral care products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought oral care products were asked to indicate which type they bought most regularly. Of respondents, the majority at 66 percent bought branded products, while 32 percent bought some form of own label product.