Private label/brand share of toiletry purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of toiletries British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought toiletries were asked to indicate which type they bought most regularly. Of respondents, 55 percent chose a standard or premium named brand while 42 percent tended to buy some form of own label product.