Private label/brand share of healthcare purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of (non-food) healthcare products British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought items under the healthcare category were asked to indicate which type they bought most regularly. Of respondents, 32 percent chose a standard or premium named brand while 67 percent tended to buy some form of own label product.