Private label/brand share of ready meal purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of ready meals British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought ready meals were asked to indicate which type they bought most regularly. Of respondents, 28 percent chose a standard or premium named brand while the majority at 71 percent tended to buy some form of own label product.