Leading reasons why investors change financial advisor worldwide 2021
Survey participants favored portfolio performance and product access when choosing a financial advisor. Over half of the survey participants noted their primary reason for switching from their current financial advisor was due to "better investment performance" with another firm. The second most popular reason leading investors to switch financial advisors was access to a "broader range of products". Cost factors such as monetary fees and aligning investments with personal values/culture had less influence over survey participants when choosing to switch financial advisors.
