ADR of hotels in London, UK Q1 2023-Q4 2024

Average daily rate (ADR) refers to the average price a room is sold for - it is calculated as room revenue divided by rooms sold. In Q2 of 2023, the nominal average daily rate for hotels in the United Kingdom's capital, London, stood at 206.9 British pounds, while the real average rate totaled 151 British pounds.   

Other important KPIs of the London hotel market

As one of the most popular tourist destinations in Europe, London’s hotel market is in a prime position for growth. Following the difficulties that the coronavirus (COVID-19) pandemic presented to the tourism industries in both the UK and worldwide, hotel occupancy rates in London stabilized, reaching over 80 percent in Q2 of 2023. Meanwhile, the nominal RevPAR in London hotels in the same quarter was around 170 British pounds. 

London vs. the rest of the UK

Compared to other towns and cities, London is by far the most visited UK destination by overseas visitors. Accordingly, it comes as no surprise that occupancy rates outside of London are consistently lower than in the capital. Similarly, the RevPAR in UK hotels outside of London was left than half the figure in the capital in 2023.