The statistic presents the factors considered when choosing an investment advisor in the United States from the fourth quarter of 2013 to the third quarter of 2014, by affluence level. It was found that 96 percent of the ultra-high-net-worth individuals were looking for honest and trustworthy investment advisors.
approximately 1,500 mass affluent households, 1,000 millionaire households and 500 ultra-high-net-worth households.
Method of interview
Online interview
Supplementary notes
* UHNW - ultra-high-net-worth. The source adds the following information: "the wealth segments are as follows - mass affluent: 100,000 to 1 million U.S. dollars in net worth (does not include primary residence), millionaires: 1 million to 5 million U.S. dollars in net worth, UHNW: 5 million to 25 million U.S. dollars in net worth."
Multiple answers were possible.
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Vanguard. (March 24, 2015). What is important when choosing a new advisor? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/323682/factors-choosing-investment-advisor-by-affluence-level-usa/
Vanguard. "What is important when choosing a new advisor?." Chart. March 24, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/323682/factors-choosing-investment-advisor-by-affluence-level-usa/
Vanguard. (2015). What is important when choosing a new advisor?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/323682/factors-choosing-investment-advisor-by-affluence-level-usa/
Vanguard. "What Is Important When Choosing a New Advisor?." Statista, Statista Inc., 24 Mar 2015, https://www.statista.com/statistics/323682/factors-choosing-investment-advisor-by-affluence-level-usa/
Vanguard, What is important when choosing a new advisor? Statista, https://www.statista.com/statistics/323682/factors-choosing-investment-advisor-by-affluence-level-usa/ (last visited December 22, 2024)
What is important when choosing a new advisor? [Graph], Vanguard, March 24, 2015. [Online]. Available: https://www.statista.com/statistics/323682/factors-choosing-investment-advisor-by-affluence-level-usa/