This statistic shows the share of consumers who bought more products than planned due to longer term reward schemes and promotions in the United Kingdom (UK) in 2014, compared to how marketers believed consumers acted when asked the same question. According to the survey, marketers believed that 27 percent of consumers had bought more due to newspaper collectable offers. However in reality only 6 percent of consumers surveyed claimed to have done so.
In the last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these?
This question was phrased by the source as follows: "Last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these?
* Marketer panel n= 310; Consumer panel n= 1180. Marketeers were asked the same question but asked to answer how they believed consumers would respond.
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fast.MAP. (March 23, 2015). In the last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/323566/marketer-perpcetion-towards-long-term-customer-reward-schemes-united-kingdom-uk/
fast.MAP. "In the last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these?." Chart. March 23, 2015. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/323566/marketer-perpcetion-towards-long-term-customer-reward-schemes-united-kingdom-uk/
fast.MAP. (2015). In the last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/323566/marketer-perpcetion-towards-long-term-customer-reward-schemes-united-kingdom-uk/
fast.MAP. "In The Last 12 Months Have You Bought More Products than You Planned Because of Extra Longer Term Rewards from Clubs or Promotions Such as These?." Statista, Statista Inc., 23 Mar 2015, https://www.statista.com/statistics/323566/marketer-perpcetion-towards-long-term-customer-reward-schemes-united-kingdom-uk/
fast.MAP, In the last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these? Statista, https://www.statista.com/statistics/323566/marketer-perpcetion-towards-long-term-customer-reward-schemes-united-kingdom-uk/ (last visited December 22, 2024)
In the last 12 months have you bought more products than you planned because of extra longer term rewards from clubs or promotions such as these? [Graph], fast.MAP, March 23, 2015. [Online]. Available: https://www.statista.com/statistics/323566/marketer-perpcetion-towards-long-term-customer-reward-schemes-united-kingdom-uk/
