National attractiveness factors worldwide 2014

Which, if any, of the following characteristics particularly contribute to making a country attractive to you?

CharacteristicShare of respondents
Cultural and historic attractions 61%
Countryside and landscape 60%
People 59%
Cities 52%
Arts 52%
A reputation for being safe and secure 50%
Weather 47%
History 46%
Language 39%
Technology and infrastructure 37%
Social and political institutions 34%
Economy and business environment 33%
Education system and institutions 32%
Created with Highcharts 7.2.2Share of respondents61%61%60%60%59%59%52%52%52%52%50%50%47%47%46%46%39%39%37%37%34%34%33%33%32%32%30%30%27%27%20%20%18%18%3%3%Cultural and historic attractionsCountryside and landscapePeopleCitiesArtsA reputation for being safe and secureWeatherHistoryLanguageTechnology and infrastructureSocial and political institutionsEconomy and business environmentEducation system and institutionsScience, research and ability to innovateBrands, products and servicesCurrent and past actions of its governmentSporting teams, events and achievementsNone of these
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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Sources

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Release date

July 2014

Region

Worldwide

Survey time period

December 18, 2013 to January 17, 2014

Number of respondents

6,051*

Age group

18–34 year

Special properties

Weighted to relevant national populations

Supplementary notes

* Brazil (n=1,003), China (n=1,007), Germany (n=1,003), India (n=1,006), US (n=1,010), GB (n=1,022).

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