This statistic presents worldwide national attractiveness factors in 2014. The survey was conducted in six countries, including Great Britain. 61 percent of respondents stated cultural and historic attractions were important to them in this respect. These factors were closely followed by countryside and landscapes (60 percent) and people (59 percent). Half of respondents also placed importance on each of the following: cities, arts and a reputation for safety.
Which, if any, of the following characteristics particularly contribute to making a country attractive to you?
Characteristic
Share of respondents
Cultural and historic attractions
61%
Countryside and landscape
60%
People
59%
Cities
52%
Arts
52%
A reputation for being safe and secure
50%
Weather
47%
History
46%
Language
39%
Technology and infrastructure
37%
Social and political institutions
34%
Economy and business environment
33%
Education system and institutions
32%
Created with Highcharts 7.2.2Share of respondents61%61%60%60%59%59%52%52%52%52%50%50%47%47%46%46%39%39%37%37%34%34%33%33%32%32%30%30%27%27%20%20%18%18%3%3%Cultural and historic attractionsCountryside and landscapePeopleCitiesArtsA reputation for being safe and secureWeatherHistoryLanguageTechnology and infrastructureSocial and political institutionsEconomy and business environmentEducation system and institutionsScience, research and ability to innovateBrands, products and servicesCurrent and past actions of its governmentSporting teams, events and achievementsNone of these
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%
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British Council. (July 29, 2014). Which, if any, of the following characteristics particularly contribute to making a country attractive to you? [Graph]. In Statista. Retrieved February 23, 2025, from https://www.statista.com/statistics/323433/national-attractiveness-factors-worldwide/
British Council. "Which, if any, of the following characteristics particularly contribute to making a country attractive to you?." Chart. July 29, 2014. Statista. Accessed February 23, 2025. https://www.statista.com/statistics/323433/national-attractiveness-factors-worldwide/
British Council. (2014). Which, if any, of the following characteristics particularly contribute to making a country attractive to you?. Statista. Statista Inc.. Accessed: February 23, 2025. https://www.statista.com/statistics/323433/national-attractiveness-factors-worldwide/
British Council. "Which, If Any, of The following Characteristics Particularly Contribute to Making a Country Attractive to You?." Statista, Statista Inc., 29 Jul 2014, https://www.statista.com/statistics/323433/national-attractiveness-factors-worldwide/
British Council, Which, if any, of the following characteristics particularly contribute to making a country attractive to you? Statista, https://www.statista.com/statistics/323433/national-attractiveness-factors-worldwide/ (last visited February 23, 2025)
Which, if any, of the following characteristics particularly contribute to making a country attractive to you? [Graph], British Council, July 29, 2014. [Online]. Available: https://www.statista.com/statistics/323433/national-attractiveness-factors-worldwide/
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