In 2017, Ardell Fashion achieved 18.6 million U.S. dollars in sales. Eyelash extensions, also known as permanent false eyelashes or semi permanent eyelash extensions are the latest trend sweeping across the beauty industry and have become a favorite of many celebrities.
Top Cosmetics Categories in the U.S.
The cosmetics market in the United States can be broken down into four main segments: lip cosmetics, eye cosmetics, facial cosmetics, and nail cosmetics. Lip cosmetics refers to products like lipstick and lip gloss. Eye cosmetics include eye shadow, false lashes, and mascara. Facial cosmetics are products like foundation, powder, and blush. Last but not least, nail cosmetics primarily refers to nail polish and false nails. In terms of dollar sales, the two largest categories in the United States in 2018 were facial and eye cosmetics.
Leading Makeup Brands among American Women
With the explosive popularity of social media platforms and the rising tide of indie or online-only makeup brands available on the market, there are more options than ever for consumers. However, a few classic brands stand out as the most widely used and purchased among American women. A 2017 survey found that over half of U.S. women use CoverGirl cosmetics, making it the most popular makeup brand that year.
Annual sales of the leading false eyelashes and adhesives in the United States in 2017
(in million U.S. dollars)
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Drug Store News. (May 31, 2017). Annual sales of the leading false eyelashes and adhesives in the United States in 2017 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/323101/sales-of-false-eyelashes-and-adhesives-in-the-us/
Drug Store News. "Annual sales of the leading false eyelashes and adhesives in the United States in 2017 (in million U.S. dollars)." Chart. May 31, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/323101/sales-of-false-eyelashes-and-adhesives-in-the-us/
Drug Store News. (2017). Annual sales of the leading false eyelashes and adhesives in the United States in 2017 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/323101/sales-of-false-eyelashes-and-adhesives-in-the-us/
Drug Store News. "Annual Sales of The Leading False Eyelashes and Adhesives in The United States in 2017 (in Million U.S. Dollars)." Statista, Statista Inc., 31 May 2017, https://www.statista.com/statistics/323101/sales-of-false-eyelashes-and-adhesives-in-the-us/
Drug Store News, Annual sales of the leading false eyelashes and adhesives in the United States in 2017 (in million U.S. dollars) Statista, https://www.statista.com/statistics/323101/sales-of-false-eyelashes-and-adhesives-in-the-us/ (last visited December 21, 2024)
Annual sales of the leading false eyelashes and adhesives in the United States in 2017 (in million U.S. dollars) [Graph], Drug Store News, May 31, 2017. [Online]. Available: https://www.statista.com/statistics/323101/sales-of-false-eyelashes-and-adhesives-in-the-us/
