Sales of top VMS brands in the U.S. 2016

Annual sales of the leading vitamin, mineral and supplement (VMS) brands* in the United States in 2016

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Release date

January 2017

Region

United States

Survey time period

52 weeks ended October 30, 2016

Supplementary notes

Total product category sales amounted to 13,257 million U.S. dollars
* Includes one- and two-letter vitamins, liquid vitamins/minerals, mineral supplements, multivitamins, weight-loss aids, energy shots and nutritional bars.
IRI for the 52 weeks ended October 30, 2016 across total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).

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