Taobao: quarterly gross merchandising volume 2016

This statistic gives information on Taobao's total gross merchandise volume from the second quarter of 2011 to the second quarter of 2016. As of the last reported quarter, the website's total GMV amounted to 508 billion yuan. Taobao belongs to Alibaba, one of the leading e-commerce companies in China and worldwide. During the fourth quarter of 2016, Alibaba had 443 million active buyers across its Chinese e-commerce properties that include Taobao, Tmall and Juhuasuan. During the fiscal year 2016, the annual revenue of the Alibaba Group amounted to 101.14 billion yuan. This translates to approximately 15.69 billion U.S. dollars.

Taobao's gross merchandise volume from 2nd quarter 2012 to 2nd quarter 2016 (in billion yuan)

Characteristic	Total GMV in billion yuan
Q2 '16	508
Q1 '16	449
Q4 '15	563
Q3 '15	438
Q2 '15	427
Q1 '15	381
Q4 '14	494
Q3 '14	380
Q2 '14	342
Q1 '14	295
Q4 '13	346
Q3 '13	275
Q2 '13	257
Q1 '13	223
Q4 '12	255
Q3 '12	179
Q2 '12	167
Q1 '12	145
Q4 '11	172
Q3 '11	119
Q2 '11	114

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Release date

August 2016

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Region

China

Survey time period

2nd quarter 2011 to 2nd quarter 2016

Supplementary notes

GMV generated from traffic through Juhuasuan is recorded as either Taobao Marketplace GMV or Tmall GMV depending on which of these two marketplaces the transaction is completed. GMV generated from traffic through Juhuasuan was RMB65.6 billion (US$10.6 billion) in the twelve months ended June 30, 2014.

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