Data on the share of adults who subscribed to a cable TV service in the United States as of January 2023 showed that adults aged 65 years or above were most likely to be subscribers, with half of them stating that they are currently subscribing to cable TV services. By contrast, respondents between the ages of 35 and 44 were the most likely to have subscribed to cable in the past but then cut the cord later on.
Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group
Characteristic
I (or someone in my household) currently subscribe
I (or someone in my household) subscribed in the past, but not now
I (or someone in my household) have never subscribed
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Morning Consult. (January 17, 2023). Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. "Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group." Chart. January 17, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. (2023). Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult. "Share of Adults Who Subscribe to a Cable Tv Service in The United States as of January 2023, by Age Group." Statista, Statista Inc., 17 Jan 2023, https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
Morning Consult, Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group Statista, https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/ (last visited December 30, 2024)
Share of adults who subscribe to a cable TV service in the United States as of January 2023, by age group [Graph], Morning Consult, January 17, 2023. [Online]. Available: https://www.statista.com/statistics/322958/pay-tv-penetration-rate-usa/
