In 2021, Myanmar was the nation whose brand reported highest negative brand value change, having decreased 25.9 percent on the 2020 value. Iran reported the second largest negative change in the value,contracting 22.4 percent.
The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.
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Brand Finance. (October 15, 2021). Nations with largest brand value decrease in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/322468/greatest-negative-change-in-nation-brand-value/
Brand Finance. "Nations with largest brand value decrease in 2021." Chart. October 15, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/322468/greatest-negative-change-in-nation-brand-value/
Brand Finance. (2021). Nations with largest brand value decrease in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/322468/greatest-negative-change-in-nation-brand-value/
Brand Finance. "Nations with Largest Brand Value Decrease in 2021." Statista, Statista Inc., 15 Oct 2021, https://www.statista.com/statistics/322468/greatest-negative-change-in-nation-brand-value/
Brand Finance, Nations with largest brand value decrease in 2021 Statista, https://www.statista.com/statistics/322468/greatest-negative-change-in-nation-brand-value/ (last visited December 21, 2024)
Nations with largest brand value decrease in 2021 [Graph], Brand Finance, October 15, 2021. [Online]. Available: https://www.statista.com/statistics/322468/greatest-negative-change-in-nation-brand-value/
