During a 2024 global survey among marketing and media leaders, around 61 percent reported having a somewhat clear picture of how their content was performing, while 26 percent said they had a very clear view. Approximately 13 percent stated it was not at all clear. According to the same study, retaining and expanding a customer base was the most impactful content measure driving organizations' revenues.
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Overview
Generative AI's impact
B2B content marketing
Generative AI's impact on B2B content marketing
Spotlight: blogging
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
