Distribution of programmatic ad spend worldwide 2024, by region

Published by Statista Research Department, Jul 2, 2024
In 2024, North America accounted for 44 percent of the total global programmatic advertising spending. The expenditure stood at 595 billion U.S. dollars that year.

Distribution of programmatic advertising spending worldwide in 2024, by region

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Release date

March 2024

Region

Worldwide

Survey time period

March 2024

Special properties

forecast

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Statistics on " Programmatic advertising worldwide "

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

Further related statistics

20

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Statistics

Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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