The statistic shows data on the effectiveness of direct mail compared to e-mail advertising in the United States as of August 2014. During a survey, 22 percent of respondents stated they were more likely to purchase based on direct mail than on e-mail advertising.
Are you more likely to make a purchase based on direct mail promotions than e-mail promotions?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AYTM. (August 29, 2014). Are you more likely to make a purchase based on direct mail promotions than e-mail promotions? [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/322237/direct-mail-effectiveness/
AYTM. "Are you more likely to make a purchase based on direct mail promotions than e-mail promotions?." Chart. August 29, 2014. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/322237/direct-mail-effectiveness/
AYTM. (2014). Are you more likely to make a purchase based on direct mail promotions than e-mail promotions?. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/322237/direct-mail-effectiveness/
AYTM. "Are You More Likely to Make a Purchase Based on Direct Mail Promotions than E-mail Promotions?." Statista, Statista Inc., 29 Aug 2014, https://www.statista.com/statistics/322237/direct-mail-effectiveness/
AYTM, Are you more likely to make a purchase based on direct mail promotions than e-mail promotions? Statista, https://www.statista.com/statistics/322237/direct-mail-effectiveness/ (last visited December 19, 2024)
Are you more likely to make a purchase based on direct mail promotions than e-mail promotions? [Graph], AYTM, August 29, 2014. [Online]. Available: https://www.statista.com/statistics/322237/direct-mail-effectiveness/
