Supermarket own-label brands ranked by savviness in the United Kingdom (UK) 2014
This statistic shows the results of a survey, asking consumers which supermarkets' own-labels brands make them feel savvy in the United Kingdom (UK). Discount supermarket chains Aldi and Lidl ranked highest, with 41 percent of respondents reporting to feel savvy when they buy Aldi or Lidl own-label brands.