This statistic presents the global average online shopping and purchase intention rates by online shoppers in 2016, sorted by product category. During the survey period, 53 percent of responding line shoppers stated that they had purchased books and music online in the past 12 months and 54 percent of respondents intended to do so in the upcoming 12 months.
Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category
Characteristic
Purchased the product in past 12 months
Planning to purchase product in next 12 months
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KPMG. (January 25, 2017). Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/321943/global-online-product-category-browse-purchase-intention-rates/
KPMG. "Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category." Chart. January 25, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/321943/global-online-product-category-browse-purchase-intention-rates/
KPMG. (2017). Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/321943/global-online-product-category-browse-purchase-intention-rates/
KPMG. "Global Average Online Shopping and Purchase Intention Rates among Online Shoppers as of 2016, by Product Category." Statista, Statista Inc., 25 Jan 2017, https://www.statista.com/statistics/321943/global-online-product-category-browse-purchase-intention-rates/
KPMG, Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category Statista, https://www.statista.com/statistics/321943/global-online-product-category-browse-purchase-intention-rates/ (last visited August 24, 2024)
Global average online shopping and purchase intention rates among online shoppers as of 2016, by product category [Graph], KPMG, January 25, 2017. [Online]. Available: https://www.statista.com/statistics/321943/global-online-product-category-browse-purchase-intention-rates/