Opinion on own-label vs. branded grocery products in the UK 2014, by type

This statistic shows consumers opinion on whether national brands are better, the same or lower quality than own-label food and grocery brands in the United Kingdom (UK), split by value, regular and best/finest range of own-label items. According to the survey in 2014, 63 percent consider regular supermarket own-label items the same or just as good as national brands. In terms of value own-label items, consumers are less agreeable, with 61 percent believing such branded goods are lower quality than national brands. Of supermarket premium products, such as Tesco's 'finest' range, 38 percent go so far as to say the products are better than national brands.