As of 2018, China and South Korea were notable markets for FMCG e-commerce. According to a global consumer survey, 58 percent of respondents from China stated that they had purchased packaged FMCG products online. A further 54 percent of Chinese consumers had also purchased fresh GMCG digitally. In comparison, consumers in Europe were less likely to have shopped for FMCG online.
Share of consumers in selected markets who have purchased FMCG online as of 2018
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Nielsen. (March 16, 2020). Share of consumers in selected markets who have purchased FMCG online as of 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/321880/fmcg-online-shopping-penetration-countries/
Nielsen. "Share of consumers in selected markets who have purchased FMCG online as of 2018." Chart. March 16, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/321880/fmcg-online-shopping-penetration-countries/
Nielsen. (2020). Share of consumers in selected markets who have purchased FMCG online as of 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/321880/fmcg-online-shopping-penetration-countries/
Nielsen. "Share of Consumers in Selected Markets Who Have Purchased Fmcg Online as of 2018." Statista, Statista Inc., 16 Mar 2020, https://www.statista.com/statistics/321880/fmcg-online-shopping-penetration-countries/
Nielsen, Share of consumers in selected markets who have purchased FMCG online as of 2018 Statista, https://www.statista.com/statistics/321880/fmcg-online-shopping-penetration-countries/ (last visited December 22, 2024)
Share of consumers in selected markets who have purchased FMCG online as of 2018 [Graph], Nielsen, March 16, 2020. [Online]. Available: https://www.statista.com/statistics/321880/fmcg-online-shopping-penetration-countries/
