Women's lifestyle magazines circulation in the UK 2022

In 2022, the leading women's lifestyle and fashion magazine in the United Kingdom by circulation was Good Housekeeping at 362.4 thousand. Stylist ranked second with 358 thousand copies distributed.

Magazine circulation in decline

Despite several lifestyle and fashion magazines aimed at UK women maintaining a circulation of more than 100 thousand, every publication shown in this ranking (with the exception of HELLO!) suffered a year-over-year drop. Elle saw the highest drop in circulation at -27 percent, followed by Harper's Bazaar with a decrease of 25 percent.

Digital readers

Digital magazine readership in the UK is on the up. Close to 50 percent of teens aged 12 to 15 years old report downloading magazines or reading them online most days or at least once per week, along with a third of adults at the other end of the spectrum aged 55 years or above. As far as reasons for reading digital magazines are concerned, audiences enjoy the fact they are cheap or free, as well as the ability to access them instantly.