Among global Generation Z online audiences, mobile devices are the most popular choice for any kind of digital activity. As of the fourth quarter of 2018, 95 percent of 16 to 21 year old internet users had used a mobile device to visit a social networking, whereas only 76 percent had used a PC or laptop to do so.
Most popular online activities of Generation Z internet users worldwide as of 4th quarter 2018, by device
Characteristic
Mobile
PC/laptop
Visited/used social network
95%
76%
Used a chat or instant messaging service/app
92%
36%
Watched a video clip or visited a video-sharing site
91%
62%
Visited/used a search engine
90%
76%
Visited an online retail site or store such as Amazon
80%
56%
Used a map or directions service/app
76%
21%
Searched for a product or service you wanted to buy
73%
41%
Visited a news website/app/service
71%
40%
Uploaded/shared a photo
66%
25%
Purchased a product online
61%
32%
0%10%20%30%40%50%60%70%80%90%100%110%
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internet users who did the following online last month
Supplementary notes
Question: In the past month, which of the following things have you done on the internet on a PC/Laptop? // In the past month, which of the following things have you done on the internet on a Mobile Phone/Smartphone?
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GWI. (April 23, 2019). Most popular online activities of Generation Z internet users worldwide as of 4th quarter 2018, by device [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/321511/gen-z-online-activity-reach-by-device/
GWI. "Most popular online activities of Generation Z internet users worldwide as of 4th quarter 2018, by device." Chart. April 23, 2019. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/321511/gen-z-online-activity-reach-by-device/
GWI. (2019). Most popular online activities of Generation Z internet users worldwide as of 4th quarter 2018, by device. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/321511/gen-z-online-activity-reach-by-device/
GWI. "Most Popular Online Activities of Generation Z Internet Users Worldwide as of 4th Quarter 2018, by Device." Statista, Statista Inc., 23 Apr 2019, https://www.statista.com/statistics/321511/gen-z-online-activity-reach-by-device/
GWI, Most popular online activities of Generation Z internet users worldwide as of 4th quarter 2018, by device Statista, https://www.statista.com/statistics/321511/gen-z-online-activity-reach-by-device/ (last visited April 29, 2025)
Most popular online activities of Generation Z internet users worldwide as of 4th quarter 2018, by device [Graph], GWI, April 23, 2019. [Online]. Available: https://www.statista.com/statistics/321511/gen-z-online-activity-reach-by-device/
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