This statistic shows how different types of advertising influenced decision making about holiday destinations in the United Kingdom (UK) in 2015, by type of household. Households with children were generally more influenced by advertising than households without children. 23 percent of households with children were influenced by brochures and leaflets, compared to 19 percent of households without children.
Thinking about this holiday, which of these sources of information influenced your decision to book?*
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BDRC Continental. (February 27, 2015). Thinking about this holiday, which of these sources of information influenced your decision to book?* [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/321489/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-household-type/
BDRC Continental. "Thinking about this holiday, which of these sources of information influenced your decision to book?*." Chart. February 27, 2015. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/321489/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-household-type/
BDRC Continental. (2015). Thinking about this holiday, which of these sources of information influenced your decision to book?*. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/321489/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-household-type/
BDRC Continental. "Thinking about This Holiday, Which of These Sources of Information Influenced Your Decision to Book?*." Statista, Statista Inc., 27 Feb 2015, https://www.statista.com/statistics/321489/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-household-type/
BDRC Continental, Thinking about this holiday, which of these sources of information influenced your decision to book?* Statista, https://www.statista.com/statistics/321489/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-household-type/ (last visited December 24, 2024)
Thinking about this holiday, which of these sources of information influenced your decision to book?* [Graph], BDRC Continental, February 27, 2015. [Online]. Available: https://www.statista.com/statistics/321489/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-household-type/
