This statistic shows how different types of advertising influenced decision making about holiday destinations in the United Kingdom (UK) in 2015, by age of respondents. 49 percent of 20 to 34-year-olds were likely to be influenced by any website, while 44 percent were likely to be influenced by word of mouth.
Thinking about this holiday, which of these sources of information influenced your decision to book?*
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BDRC Continental. (February 27, 2015). Thinking about this holiday, which of these sources of information influenced your decision to book?* [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/321467/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-age/
BDRC Continental. "Thinking about this holiday, which of these sources of information influenced your decision to book?*." Chart. February 27, 2015. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/321467/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-age/
BDRC Continental. (2015). Thinking about this holiday, which of these sources of information influenced your decision to book?*. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/321467/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-age/
BDRC Continental. "Thinking about This Holiday, Which of These Sources of Information Influenced Your Decision to Book?*." Statista, Statista Inc., 27 Feb 2015, https://www.statista.com/statistics/321467/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-age/
BDRC Continental, Thinking about this holiday, which of these sources of information influenced your decision to book?* Statista, https://www.statista.com/statistics/321467/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-age/ (last visited December 23, 2024)
Thinking about this holiday, which of these sources of information influenced your decision to book?* [Graph], BDRC Continental, February 27, 2015. [Online]. Available: https://www.statista.com/statistics/321467/influence-of-advertising-on-holiday-decision-making-united-kingdom-uk-by-age/
