Importance of influence to U.S. consumers' food purchasing decisions 2014

Importance of influence to American consumers in food purchasing decisions in 2014

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Sources

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Release date

March 2014

Region

United States

Survey time period

February 3 to 6, 2014

Number of respondents

1,003 respondents

Age group

18 years and older

Special properties

demographically representative sample comprising 500 men and 503 women

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible.
The source does not provide detailed information regarding the questions. The chosen wording here will therefore differ slightly from the survey.
The margin of error associated with a sample of this size is +/-3 percent at a 95 percent level of confidence. Some figures may not add up to 100 percent due to rounding.

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