This statistic depicts the results of an online survey conducted by ORC International. U.S. adults were polled on the importance of different spheres of influence in making food purchasing decisions. Some 45 percent of respondents said their spouse or partner's influence over their purchases was very or somewhat important.
Importance of influence to American consumers in food purchasing decisions in 2014
demographically representative sample comprising 500 men and 503 women
Method of interview
Online survey
Supplementary notes
* Multiple answers were possible.
The source does not provide detailed information regarding the questions. The chosen wording here will therefore differ slightly from the survey.
The margin of error associated with a sample of this size is +/-3 percent at a 95 percent level of confidence. Some figures may not add up to 100 percent due to rounding.
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Omnicom. (March 13, 2014). Importance of influence to American consumers in food purchasing decisions in 2014 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/321394/us-importance-of-influence-in-food-purchasing-decisions/
Omnicom. "Importance of influence to American consumers in food purchasing decisions in 2014." Chart. March 13, 2014. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/321394/us-importance-of-influence-in-food-purchasing-decisions/
Omnicom. (2014). Importance of influence to American consumers in food purchasing decisions in 2014. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/321394/us-importance-of-influence-in-food-purchasing-decisions/
Omnicom. "Importance of Influence to American Consumers in Food Purchasing Decisions in 2014." Statista, Statista Inc., 13 Mar 2014, https://www.statista.com/statistics/321394/us-importance-of-influence-in-food-purchasing-decisions/
Omnicom, Importance of influence to American consumers in food purchasing decisions in 2014 Statista, https://www.statista.com/statistics/321394/us-importance-of-influence-in-food-purchasing-decisions/ (last visited December 26, 2024)
Importance of influence to American consumers in food purchasing decisions in 2014 [Graph], Omnicom, March 13, 2014. [Online]. Available: https://www.statista.com/statistics/321394/us-importance-of-influence-in-food-purchasing-decisions/
