This statistic depicts reasons consumers in the United States consider sustainability when making food purchasing decisions in 2014. Some 39 percent of respondents said the quality and taste of sustainable food is better than conventional food.
Reasons consumers consider sustainability when making food purchasing decisions in the United States in 2014*
demographically representative sample comprising 500 men and 503 women
Method of interview
Online survey
Supplementary notes
* Multiple answers were possible.
The source does not provide detailed information regarding the questions. The chosen wording here will therefore differ slightly from the survey.
The margin of error associated with a sample of this size is +/-3 percent at a 95 percent level of confidence. Some figures may not add up to 100 percent due to rounding.
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Omnicom. (March 13, 2014). Reasons consumers consider sustainability when making food purchasing decisions in the United States in 2014* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/321384/us-consumers-sustainability-considerations-when-making-purchasing-decisions/
Omnicom. "Reasons consumers consider sustainability when making food purchasing decisions in the United States in 2014*." Chart. March 13, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/321384/us-consumers-sustainability-considerations-when-making-purchasing-decisions/
Omnicom. (2014). Reasons consumers consider sustainability when making food purchasing decisions in the United States in 2014*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/321384/us-consumers-sustainability-considerations-when-making-purchasing-decisions/
Omnicom. "Reasons Consumers Consider Sustainability When Making Food Purchasing Decisions in The United States in 2014*." Statista, Statista Inc., 13 Mar 2014, https://www.statista.com/statistics/321384/us-consumers-sustainability-considerations-when-making-purchasing-decisions/
Omnicom, Reasons consumers consider sustainability when making food purchasing decisions in the United States in 2014* Statista, https://www.statista.com/statistics/321384/us-consumers-sustainability-considerations-when-making-purchasing-decisions/ (last visited November 21, 2024)
Reasons consumers consider sustainability when making food purchasing decisions in the United States in 2014* [Graph], Omnicom, March 13, 2014. [Online]. Available: https://www.statista.com/statistics/321384/us-consumers-sustainability-considerations-when-making-purchasing-decisions/
