This statistic shows how different types of advertising influenced decision making about holiday destinations in the United Kingdom (UK) in 2015. 24 percent of respondents were influenced by any advertising to begin with. TV advertising contributed to holiday decision-making for 10 percent of respondents. Only 6 percent of respondents were influenced by radio advertising.
Thinking about this holiday, which of these sources of information influenced your decision to book this holiday?
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BDRC Continental. (February 27, 2015). Thinking about this holiday, which of these sources of information influenced your decision to book this holiday? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/321369/influence-of-advertising-on-holiday-decision-making-in-the-united-kingdom-uk/
BDRC Continental. "Thinking about this holiday, which of these sources of information influenced your decision to book this holiday?." Chart. February 27, 2015. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/321369/influence-of-advertising-on-holiday-decision-making-in-the-united-kingdom-uk/
BDRC Continental. (2015). Thinking about this holiday, which of these sources of information influenced your decision to book this holiday?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/321369/influence-of-advertising-on-holiday-decision-making-in-the-united-kingdom-uk/
BDRC Continental. "Thinking about This Holiday, Which of These Sources of Information Influenced Your Decision to Book This Holiday?." Statista, Statista Inc., 27 Feb 2015, https://www.statista.com/statistics/321369/influence-of-advertising-on-holiday-decision-making-in-the-united-kingdom-uk/
BDRC Continental, Thinking about this holiday, which of these sources of information influenced your decision to book this holiday? Statista, https://www.statista.com/statistics/321369/influence-of-advertising-on-holiday-decision-making-in-the-united-kingdom-uk/ (last visited December 23, 2024)
Thinking about this holiday, which of these sources of information influenced your decision to book this holiday? [Graph], BDRC Continental, February 27, 2015. [Online]. Available: https://www.statista.com/statistics/321369/influence-of-advertising-on-holiday-decision-making-in-the-united-kingdom-uk/
