This statistic shows influencing factors on the holiday decision making process in the United Kingdom (UK) in 2015. Almost half of respondents were influenced by any website (excluding social media), while 34 percent were influenced by talking to friends, colleagues or relatives.
Thinking about this holiday, which of these sources of information influenced your decision to book?*
Characteristic
Share of respondents
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BDRC Continental. (February 27, 2015). Thinking about this holiday, which of these sources of information influenced your decision to book?* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/321098/influences-on-the-holiday-planning-process-uk/
BDRC Continental. "Thinking about this holiday, which of these sources of information influenced your decision to book?*." Chart. February 27, 2015. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/321098/influences-on-the-holiday-planning-process-uk/
BDRC Continental. (2015). Thinking about this holiday, which of these sources of information influenced your decision to book?*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/321098/influences-on-the-holiday-planning-process-uk/
BDRC Continental. "Thinking about This Holiday, Which of These Sources of Information Influenced Your Decision to Book?*." Statista, Statista Inc., 27 Feb 2015, https://www.statista.com/statistics/321098/influences-on-the-holiday-planning-process-uk/
BDRC Continental, Thinking about this holiday, which of these sources of information influenced your decision to book?* Statista, https://www.statista.com/statistics/321098/influences-on-the-holiday-planning-process-uk/ (last visited July 22, 2024)
Thinking about this holiday, which of these sources of information influenced your decision to book?* [Graph], BDRC Continental, February 27, 2015. [Online]. Available: https://www.statista.com/statistics/321098/influences-on-the-holiday-planning-process-uk/