APAC: personalization technology impact on brand trust 2022

In a 2022 survey conducted among consumers in the Asia-Pacific region, 30 percent of the respondents reported that companies' use of technology to personalize experiences significantly increased the their trust in brands. In comparison, personalization using technology decreased trust in brands for four percent of the respondents.

Impact of use of technology for personalization on consumer trust in brands in the Asia-Pacific region in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

April 2022

More information

Region

Asia, APAC

Survey time period

2022

Number of respondents

4,004 consumers

Special properties

from Australia, New Zealand, India, and Southeast Asia

Supplementary notes

Number of respondents in:
Australia - 1,004;
New Zealand - 1,000;
India - 1,002;
and Southeast Asia - 998.

Citation formats

Other statistics on the topic
Personalization in e-commerce

Share of shoppers wishing for selected e-commerce innovations worldwide in 2nd quarter 2023, by generational cohorts

Digital Shopping Behaviour

Most wanted e-commerce innovations worldwide 2023, by generation

Customer experience personalization and optimization software and services revenue worldwide from 2020 to 2026 (in billion U.S. dollars)

Marketing

CX personalization & optimization revenue worldwide 2020-2026

Circumstances under which customers expected better personalization worldwide in 2023

B2C E-Commerce

Circumstances under which consumers expected better personalization worldwide 2023

Marketing

Areas in which data-driven marketing was currently the most useful worldwide 2024

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Buy now

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Buy now

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Leading companies trust Statista:

Related reports: Available to download in PDF or PPTX format

All data
in one format

Personalization in e-commerce

40 page/s
English
pptx
Detailed references

Everything on "Personalization in e-commerce" in one document: edited and divided into chapters, including detailed references.

Go to report

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation