The graph presents information on mobile advertising effectiveness in selected countries worldwide as of March 2014, by platform. Among the respondents from France, 36 percent stated they clicked on an an on a mobile website in the three months leading to the survey.
During the last three months, have you clicked through on mobile ads that are presented in a mobile app or mobile website?
Canada, France, Germany, United Kingdom, United States
Survey time period
March 2014
Number of respondents
3,050 mobile users who frequently engage in media activities
Age group
18 to 64 years old
Method of interview
Online survey
Supplementary notes
The sources states that the participants provided insight into their mobile habits and preferences across several market segments, including media, entertainment, travel services, financial services, consumer products, and consumer electronics. To qualify within a market segment, a consumer needed to have reported an activity within the segment within the last six months. All figures reported on within a segment are specific to the sample that qualified into that specific segment. Mobile elite is defined as these who reported using media mobile apps or websites for longer than six hours in a week.
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Adobe. (June 12, 2014). During the last three months, have you clicked through on mobile ads that are presented in a mobile app or mobile website? [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/320625/mobile-ad-efefctiveness-platform/
Adobe. "During the last three months, have you clicked through on mobile ads that are presented in a mobile app or mobile website?." Chart. June 12, 2014. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/320625/mobile-ad-efefctiveness-platform/
Adobe. (2014). During the last three months, have you clicked through on mobile ads that are presented in a mobile app or mobile website?. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/320625/mobile-ad-efefctiveness-platform/
Adobe. "During The Last Three Months, Have You Clicked through on Mobile Ads That Are Presented in a Mobile App or Mobile Website?." Statista, Statista Inc., 12 Jun 2014, https://www.statista.com/statistics/320625/mobile-ad-efefctiveness-platform/
Adobe, During the last three months, have you clicked through on mobile ads that are presented in a mobile app or mobile website? Statista, https://www.statista.com/statistics/320625/mobile-ad-efefctiveness-platform/ (last visited December 03, 2024)
During the last three months, have you clicked through on mobile ads that are presented in a mobile app or mobile website? [Graph], Adobe, June 12, 2014. [Online]. Available: https://www.statista.com/statistics/320625/mobile-ad-efefctiveness-platform/
