This statistic presents percentage of digital coupon users in the United States were willing to try a new brand when offered a digital coupon while shopping in-store. During a May 2014 survey, it was found that 27 percent of U.S. coupon users were somewhat likely to try a new brand when prompted this way.
Share of U.S. digital coupon users who would try a new brand when receiving a digital coupon in-store as of May 2014
Consumers who used a digital coupon, offer, or online promotion code in the past three months
Supplementary notes
"On a 1 to 5 scale, how likely would you be to do the following if you received a digital coupon, offer, or online promotional code on your smartphone while shopping in a store?" Percentages may not add up to 100 percent due to rounding.
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RetailMeNot. (August 7, 2014). Share of U.S. digital coupon users who would try a new brand when receiving a digital coupon in-store as of May 2014 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/320572/us-digital-coupon-influence-new-brands/
RetailMeNot. "Share of U.S. digital coupon users who would try a new brand when receiving a digital coupon in-store as of May 2014." Chart. August 7, 2014. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/320572/us-digital-coupon-influence-new-brands/
RetailMeNot. (2014). Share of U.S. digital coupon users who would try a new brand when receiving a digital coupon in-store as of May 2014. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/320572/us-digital-coupon-influence-new-brands/
RetailMeNot. "Share of U.S. Digital Coupon Users Who Would Try a New Brand When Receiving a Digital Coupon In-store as of May 2014." Statista, Statista Inc., 7 Aug 2014, https://www.statista.com/statistics/320572/us-digital-coupon-influence-new-brands/
RetailMeNot, Share of U.S. digital coupon users who would try a new brand when receiving a digital coupon in-store as of May 2014 Statista, https://www.statista.com/statistics/320572/us-digital-coupon-influence-new-brands/ (last visited January 08, 2025)
Share of U.S. digital coupon users who would try a new brand when receiving a digital coupon in-store as of May 2014 [Graph], RetailMeNot, August 7, 2014. [Online]. Available: https://www.statista.com/statistics/320572/us-digital-coupon-influence-new-brands/
