This statistic presents percentage of digital coupon users in the United States who feel that digital coupons are likely to influence future purchase decisions. During a May 2014 survey, it was found that 68 percent of U.S. coupon users agreed that they were more likely to be loyal to a brand that was offering online coupons and promotional codes.
Likelihood of digital coupons influencing future purchase decisions of U.S. users as of May 2014
Characteristic
Share of respondents who agree/strongly agree
I am likely to tell a friend about a company that uses online coupons or promotional codes
68%
I am more likely to be loyal to a brand that offers online coupons or promotional codes
68%
I am more likely to buy a product or service at full price later from a company that offers online coupons or promotion codes
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RetailMeNot. (August 7, 2014). Likelihood of digital coupons influencing future purchase decisions of U.S. users as of May 2014 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/320558/us-digital-coupon-influence/
RetailMeNot. "Likelihood of digital coupons influencing future purchase decisions of U.S. users as of May 2014." Chart. August 7, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/320558/us-digital-coupon-influence/
RetailMeNot. (2014). Likelihood of digital coupons influencing future purchase decisions of U.S. users as of May 2014. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/320558/us-digital-coupon-influence/
RetailMeNot. "Likelihood of Digital Coupons Influencing Future Purchase Decisions of U.S. Users as of May 2014." Statista, Statista Inc., 7 Aug 2014, https://www.statista.com/statistics/320558/us-digital-coupon-influence/
RetailMeNot, Likelihood of digital coupons influencing future purchase decisions of U.S. users as of May 2014 Statista, https://www.statista.com/statistics/320558/us-digital-coupon-influence/ (last visited December 22, 2024)
Likelihood of digital coupons influencing future purchase decisions of U.S. users as of May 2014 [Graph], RetailMeNot, August 7, 2014. [Online]. Available: https://www.statista.com/statistics/320558/us-digital-coupon-influence/
