Most influential types of digital tools according to U.S. consumers 2015

Types of digital promotions most likely to influence purchase decisions of consumers in the United States as of 2nd quarter 2015

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Release date

March 2016

Region

United States

Survey time period

2nd quarter 2015

Number of respondents

2,800 respondents

Supplementary notes

Share of consumers saying "I try new brands and products"

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Statistics on " Digital coupons and deals in the United States "

Other statistics that may interest you Digital coupons and deals in the United States

Overview

5

Use and discovery

6

Users

8

Mobile usage

6

Spotlight: Groupon

4

Further related statistics

10
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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