It was measured that in 2018 business-to-business (B2B) digital advertising spending in the United States reached a little over five billion U.S. dollars, out of which 3.32 billion was devoted to desktop and 1.8 billion to mobile advertising. In 2019, B2B mobile advertising is set to surpass two billion U.S. dollars.
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device
(in billion U.S. dollars)
Characteristic
Mobile
Desktop
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
Supplementary notes
Figures for periods prior to 2015 come from previous reporting.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (January 7, 2019). Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 17, 2024, from https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. "Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars)." Chart. January 7, 2019. Statista. Accessed July 17, 2024. https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. (2019). Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 17, 2024. https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Digital Advertising Spending in The United States from 2013 to 2019, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Jan 2019, https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer, Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/320259/b2b-ad-spend-usa/ (last visited July 17, 2024)
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) [Graph], eMarketer, January 7, 2019. [Online]. Available: https://www.statista.com/statistics/320259/b2b-ad-spend-usa/