It was measured that in 2018 business-to-business (B2B) digital advertising spending in the United States reached a little over five billion U.S. dollars, out of which 3.32 billion was devoted to desktop and 1.8 billion to mobile advertising. In 2019, B2B mobile advertising is set to surpass two billion U.S. dollars.
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device
(in billion U.S. dollars)
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Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device
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includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets
Supplementary notes
Figures for periods prior to 2015 come from previous reporting.
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eMarketer. (January 7, 2019). Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. "Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars)." Chart. January 7, 2019. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. (2019). Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer. "Business-to-business (B2b) Digital Advertising Spending in The United States from 2013 to 2019, by Device (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Jan 2019, https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
eMarketer, Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) Statista, https://www.statista.com/statistics/320259/b2b-ad-spend-usa/ (last visited March 13, 2025)
Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2019, by device (in billion U.S. dollars) [Graph], eMarketer, January 7, 2019. [Online]. Available: https://www.statista.com/statistics/320259/b2b-ad-spend-usa/
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