Main online purchase influence factors in the U.S. & UK 2022, by education

Published by
Koen van Gelder,
Mar 27, 2024
The level of education among U.S. and British consumers has little influence on the importance assigned to online purchase factors. In a January 2022 survey, highly educated consumers had similar preferences regarding reasons to buy online, such as fast delivery or secure order tracking.

Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by education

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Release date

August 2022

Region

United Kingdom, United States

Survey time period

January 2022

Number of respondents

2,099 respondents*

Supplementary notes

* 1,051 respondents in the U.S. and 1,048 respondents in the UK.

Original question: 'What is most important to you when making an online purchase?'

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Statistics on " Online shopping behavior in the United Kingdom (UK) "

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Overview

6

Device usage and conversions

5

Online shopping behavior

5

Online food shopping

7

Favorite stores and retailers

5

Online deliveries and returns

5

Further related statistics

6

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