The level of education among U.S. and British consumers has little influence on the importance assigned to online purchase factors. In a January 2022 survey, highly educated consumers had similar preferences regarding reasons to buy online, such as fast delivery or secure order tracking.
Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by education
Characteristic
Highly educated consumers
Consumers with low education
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Latana. (August 23, 2022). Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by education [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/320112/most-valued-online-shopping-factors-in-the-united-kingdom-uk/
Latana. "Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by education." Chart. August 23, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/320112/most-valued-online-shopping-factors-in-the-united-kingdom-uk/
Latana. (2022). Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by education. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/320112/most-valued-online-shopping-factors-in-the-united-kingdom-uk/
Latana. "Factors That Influence Online Purchase Decisions in The United States and The United Kingdom in 2022, by Education." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/statistics/320112/most-valued-online-shopping-factors-in-the-united-kingdom-uk/
Latana, Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by education Statista, https://www.statista.com/statistics/320112/most-valued-online-shopping-factors-in-the-united-kingdom-uk/ (last visited August 25, 2024)
Factors that influence online purchase decisions in the United States and the United Kingdom in 2022, by education [Graph], Latana, August 23, 2022. [Online]. Available: https://www.statista.com/statistics/320112/most-valued-online-shopping-factors-in-the-united-kingdom-uk/