The statistic presents information on the influence of advertising quality on purchase decision in selected countries worldwide as of October 2013. During a survey, 50 percent of respondents from India stated they were more likely to buy products from brands that had great advertising.
Are you likely to buy products from brands that have great advertising?
Characteristic
Share respondents who answered "yes"
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The study was conducted in 20 countries worldwide: Argentina, Australia,
Belgium, Brazil, Canada, China, France, Germany, Great Britain, India, Italy,
Japan, Poland, Russia, South Africa, South Korea, Spain, Sweden, Turkey
and the United States of America. Respondents from the U.S. and from Canada were 18 to 64 years of age, respondents from the remaining countries were 16 to 64 years of age. In Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America 1,000 adults were surveyed. In the remaining countries 500.
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Ipsos. (July 16, 2014). Are you likely to buy products from brands that have great advertising? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/320064/influence-ad-quality-purchase-decision/
Ipsos. "Are you likely to buy products from brands that have great advertising?." Chart. July 16, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/320064/influence-ad-quality-purchase-decision/
Ipsos. (2014). Are you likely to buy products from brands that have great advertising?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/320064/influence-ad-quality-purchase-decision/
Ipsos. "Are You Likely to Buy Products from Brands That Have Great Advertising?." Statista, Statista Inc., 16 Jul 2014, https://www.statista.com/statistics/320064/influence-ad-quality-purchase-decision/
Ipsos, Are you likely to buy products from brands that have great advertising? Statista, https://www.statista.com/statistics/320064/influence-ad-quality-purchase-decision/ (last visited July 22, 2024)
Are you likely to buy products from brands that have great advertising? [Graph], Ipsos, July 16, 2014. [Online]. Available: https://www.statista.com/statistics/320064/influence-ad-quality-purchase-decision/
