Frequency of using cable TV in the U.S. 2022, by gender
According to a survey conducted in November 2022, half of surveyed Americans stated to have watched cable television at least once in the month prior to the survey, while 22 percent of respondents watched cable TV multiple times a day. However, the survey found a difference in cable TV use between male and female viewers, as 56 percent of surveyed women stated to not have watched cable TV at all. Among men, this share stood at 43 percent.