As of October 2022, the advertising towards which users in the United States were most indifferent was in the print medium - with 47 percent of respondents stating that they are neither loving, nor hating them. The most hated ads appeared to be the ones in audio streaming platforms (podcasts, music, e-books), followed by social media ads - with 34 and 33 percent of respondents choosing them, respectively. With 44 percent of shares, the most enjoyed ads in the U.S. were the ones on the video streaming platforms.
User attitudes towards media ads in the United States as of October 2022, by media type
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User attitudes towards media ads in the United States as of October 2022, by media type
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MarketingCharts. (November 15, 2022). User attitudes towards media ads in the United States as of October 2022, by media type [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/319886/social-emdia-advertising-attitude-usa/
MarketingCharts. "User attitudes towards media ads in the United States as of October 2022, by media type." Chart. November 15, 2022. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/319886/social-emdia-advertising-attitude-usa/
MarketingCharts. (2022). User attitudes towards media ads in the United States as of October 2022, by media type. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/319886/social-emdia-advertising-attitude-usa/
MarketingCharts. "User Attitudes towards Media Ads in The United States as of October 2022, by Media Type." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/319886/social-emdia-advertising-attitude-usa/
MarketingCharts, User attitudes towards media ads in the United States as of October 2022, by media type Statista, https://www.statista.com/statistics/319886/social-emdia-advertising-attitude-usa/ (last visited February 20, 2025)
User attitudes towards media ads in the United States as of October 2022, by media type [Graph], MarketingCharts, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/319886/social-emdia-advertising-attitude-usa/
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