Importance of factors in restaurant experiences in the U.S. as of August 2014

Published by Statista Research Department, Aug 26, 2014
This statistic shows the importance of factors in restaurant experiences in the United States as of August 2014. During the survey, 29 percent of respondents said that price was the most important factor in a restaurant experience.

Importance of factors in restaurant experiences in the United States as of August 2014*

CharacteristicPricesQuality of foodVariety of menu itemsService
Position one 29% 58.1% 7% 5.7%
Position two 37.1% 26.7% 19.8% 16.2%
Position three 21.2% 13.6% 30.6% 34.5%
Position four 12.5% 1.5% 42.4% 43.4%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of respondents29%29%37.1%37.1%21.2%21.2%12.5%12.5%58.1%58.1%26.7%26.7%13.6%13.6%1.5%1.5%7%7%19.8%19.8%30.6%30.6%42.4%42.4%5.7%5.7%16.2%16.2%34.5%34.5%43.4%43.4%PricesQuality of foodVariety of menu itemsServicePosition onePosition twoPosition threePosition four
0%25%50%75%100%125%

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Source

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Release date

August 2014

Region

United States

Survey time period

August 25, 2014

Number of respondents

400 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Please rank the following from most important to least important when considering your experience at a restaurant."
For the purpose of this statistic "Position one" is the most important and "Position four" is the least important.

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