Back-to-college clothing: total expenditure by U.S. consumers 2007-2024

This statistic presents the total expenditure on back-to-college clothing and accessories by U.S. consumers from 2007 to 2024. In 2024, customers in the United states planned to spend a total of 10.9 billion U.S. dollars on back-to-college clothing and accessories. 

Back-to-college clothing spending - additional information

Since 2007, consumers spending on back-to-college clothing and accessories has fluctuated. The total expenditure on these items peaked in 2023. In 2024, however, consumers planned to spend, on average, about 171 U.S. dollars on back-to-college clothing and accessories - slightly less than they were planning to spend in 2023. In total, shoppers were expected to spend a record-breaking 94 billion U.S. dollars on back-to-college items in 2023 and only 87 billion U.S. dollars in 2024. Typical back-to-college purchases include clothing and accessories, as well as electronics or computer related equipment, food supplies, personal care products, and dorm or apartment furnishings.