This statistic shows the results of an online survey conducted from July 16 to 11, 2016. A random sample of U.S. adults including parents of grade school children and college students were asked which electronic items they expect to purchase while back-to-school shopping in 2016. In that year, some 28 percent of parents expected to purchase a laptop for back-to-school.
What electronics items do you plan to purchase for back-to-school?
Total parents; U.S. adults including parents of children of grade school children, and parents of college students**
Method of interview
Online survey
Supplementary notes
* Date and study characteristics apply to the 2016 survey. Previous years were conducted among equally large samples.
** Households with a minimum annual income of 100,00 U.S. dollars
The results among parents of children in
kindergarten through college have an overall margin of error of +/- 2.5 at the 95 percent level of confidence.
The original source does not specify the age of the respondents.
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American Express. (August 15, 2016). What electronics items do you plan to purchase for back-to-school? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/319238/back-to-school-electronics-purchases-expected-by-us-parents-by-item/
American Express. "What electronics items do you plan to purchase for back-to-school?." Chart. August 15, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/319238/back-to-school-electronics-purchases-expected-by-us-parents-by-item/
American Express. (2016). What electronics items do you plan to purchase for back-to-school?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/319238/back-to-school-electronics-purchases-expected-by-us-parents-by-item/
American Express. "What Electronics Items Do You Plan to Purchase for Back-to-school?." Statista, Statista Inc., 15 Aug 2016, https://www.statista.com/statistics/319238/back-to-school-electronics-purchases-expected-by-us-parents-by-item/
American Express, What electronics items do you plan to purchase for back-to-school? Statista, https://www.statista.com/statistics/319238/back-to-school-electronics-purchases-expected-by-us-parents-by-item/ (last visited July 22, 2024)
What electronics items do you plan to purchase for back-to-school? [Graph], American Express, August 15, 2016. [Online]. Available: https://www.statista.com/statistics/319238/back-to-school-electronics-purchases-expected-by-us-parents-by-item/
