This statistic presents client opinions on the possibility of usage of the 'Socially Engaging' bank as a new type of financial services provider - by age group, in the United Kingdom (UK) in 2014. In general, this new option was met with negative reception from all age groups. Respondents in age groups 18-24 and 25-34 were not in favour, with percentages similar in size: 42 percent and 40 percent respectively would not opt for this new type of banking. However, it was worst received by the age group 35+. 72 percent of this group would not choose this new way of banking, and only 5 percent expressed interest in it.
Bank customer opinion on usage of the 'Socially Engaging' bank in the United Kingdom (UK) in 2014, by age group
Responses to the survey question: ‘Would you consider using any of the following types of financial services provider?'
The ‘Socially Engaging’ bank: encourages customers to share comments and feedback on products and services/ encourages customers to engage with other customers, sharing views and tips/ uses data from banking and social media activity to offer the customer relevant deals, products and services
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Accenture. (July 9, 2014). Bank customer opinion on usage of the 'Socially Engaging' bank in the United Kingdom (UK) in 2014, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/318989/uk-clients-socially-engaging-bank-age-group/
Accenture. "Bank customer opinion on usage of the 'Socially Engaging' bank in the United Kingdom (UK) in 2014, by age group." Chart. July 9, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/318989/uk-clients-socially-engaging-bank-age-group/
Accenture. (2014). Bank customer opinion on usage of the 'Socially Engaging' bank in the United Kingdom (UK) in 2014, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/318989/uk-clients-socially-engaging-bank-age-group/
Accenture. "Bank Customer Opinion on Usage of The 'socially Engaging' Bank in The United Kingdom (Uk) in 2014, by Age Group." Statista, Statista Inc., 9 Jul 2014, https://www.statista.com/statistics/318989/uk-clients-socially-engaging-bank-age-group/
Accenture, Bank customer opinion on usage of the 'Socially Engaging' bank in the United Kingdom (UK) in 2014, by age group Statista, https://www.statista.com/statistics/318989/uk-clients-socially-engaging-bank-age-group/ (last visited July 22, 2024)
Bank customer opinion on usage of the 'Socially Engaging' bank in the United Kingdom (UK) in 2014, by age group [Graph], Accenture, July 9, 2014. [Online]. Available: https://www.statista.com/statistics/318989/uk-clients-socially-engaging-bank-age-group/
