Leading social networks for shopping in the UK 2022, by generation

Published by
Stephanie Chevalier,
Sep 4, 2024
In the fourth quarter of 2022, TikTok was the most popular social media platform for Gen Z consumers to buy products from in the United Kingdom. Meanwhile, Facebook continued to be the preferred choice for older generations. Additionally, millennials displayed an equal preference for TikTok and Instagram, with 45 percent of respondents stating that they had shopped through each platform.

Most popular social media platforms for shopping in the United Kingdom (UK) in 4th quarter 2022, by generation

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Sources

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Release date

June 2023

Region

United Kingdom

Survey time period

Q4 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

The source does not provide a release date, the date used is that of last access.

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Statistics on " E-commerce in the United Kingdom (UK) "

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Other statistics that may interest you E-commerce in the United Kingdom (UK)

Overview

6

Online Retail

5

Major players

8

Consumption

8

Device usage

5

Further related statistics

19

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Topics

Social commerce in EuropeSocial commerce in the United StatesSocial commerceSocial media usage in Western EuropeDigital shopping behavior in Europe
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