Back-to-college shopping in the U.S.: purchases influenced 2016, by special offers

Published by Statista Research Department, Jul 21, 2016
This statistic depicts the percentage of U.S. shoppers' back-to-college purchases influenced by coupons, sales, and/or promotions in 2016. Some 16.9 percent of respondents said that 51 to 75 percent of their purchases they already made were influenced by such offers.

What percentage of the back-to-college purchases you have already made were influenced by coupons, sales, and/or promotions?

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Sources

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Release date

July 2016

Region

United States

Survey time period

August 2 to 6, 2016

Number of respondents

6,915 respondents

Special properties

U.S. consumers

Supplementary notes

The survey has a margin of error of plus or minus 1.2 percentage points.
The original source does not provide any information regarding the type of survey or the age of respondents.

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