In 2024, about 55 percent of surveyed shoppers in the United States had already started back-to-class shopping for their children by early July of that year, which is a decrease of about one percent compared to the previous year.
Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2024
Characteristic
Share of respondents
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National Retail Federation. (July 11, 2024). Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
National Retail Federation. "Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2024." Chart. July 11, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
National Retail Federation. (2024). Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2024. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
National Retail Federation. "Share of Consumers in The United States That Had Already Started Their Back-to-school/College Shopping by Early July from 2019 to 2024." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
National Retail Federation, Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2024 Statista, https://www.statista.com/statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/ (last visited August 25, 2024)
Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2024 [Graph], National Retail Federation, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/318773/back-to-school-shopping-us-amount-of-shopping-completed/
