This statistic provides information on the key performance indicators (KPIs) used for social media marketing worldwide as of April 2014. During the survey, 47.3 percent of responding executives stated that they used web traffic as a KPI.
Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014
Characteristic
Share of respondents
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eMarketer. (August 19, 2014). Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/318768/kpi-social-media-marketing/
eMarketer. "Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014." Chart. August 19, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/318768/kpi-social-media-marketing/
eMarketer. (2014). Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/318768/kpi-social-media-marketing/
eMarketer. "Key Performance Indicators (Kpis) Used for Social Media Marketing Worldwide as of April 2014." Statista, Statista Inc., 19 Aug 2014, https://www.statista.com/statistics/318768/kpi-social-media-marketing/
eMarketer, Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014 Statista, https://www.statista.com/statistics/318768/kpi-social-media-marketing/ (last visited July 22, 2024)
Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014 [Graph], eMarketer, August 19, 2014. [Online]. Available: https://www.statista.com/statistics/318768/kpi-social-media-marketing/