KPIs for social media marketing worldwide 2014

Published by Statista Research Department, Aug 19, 2014
This statistic provides information on the key performance indicators (KPIs) used for social media marketing worldwide as of April 2014. During the survey, 47.3 percent of responding executives stated that they used web traffic as a KPI.

Key performance indicators (KPIs) used for social media marketing worldwide as of April 2014

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Sources

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Release date

August 2014

Region

Worldwide

Survey time period

April 2014

Number of respondents

421 respondents

Special properties

among executives

Supplementary notes

Respondents were asked to choose their top three KPIs.
The source does not provide further information on the survey methdology (type of survey used).

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Overview

8

Marketing usage

7

Engagement rates

6

Competitors

5

Audience

6

Further related statistics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
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