The statistic shows data on the advertising spending of Bristol-Myers Squibb in the United States from 2012 to 2014. According to the data provided by Kantar Media, the American pharmaceutical company spent 469.7 million U.S. dollars on advertising in the U.S. in 2012.
Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (July 13, 2015). Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/318178/bristol-myers-squibb-ad-spend-usa/
Advertising Age. "Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)." Chart. July 13, 2015. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/318178/bristol-myers-squibb-ad-spend-usa/
Advertising Age. (2015). Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/318178/bristol-myers-squibb-ad-spend-usa/
Advertising Age. "Bristol-myers Squibb Advertising Spending in The United States from 2012 to 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Jul 2015, https://www.statista.com/statistics/318178/bristol-myers-squibb-ad-spend-usa/
Advertising Age, Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/318178/bristol-myers-squibb-ad-spend-usa/ (last visited August 24, 2024)
Bristol-Myers Squibb advertising spending in the United States from 2012 to 2014 (in million U.S. dollars) [Graph], Advertising Age, July 13, 2015. [Online]. Available: https://www.statista.com/statistics/318178/bristol-myers-squibb-ad-spend-usa/